Even though Google and Facebook are powerhouses in PPC advertising when it comes to B2B marketing, advertising on Linkedin is the ideal platfrom.
LinkedIn allows you run targeted relevant ads directly to the decision-makers while skipping all of the corporate bureaucracy. Skip all of the BS and put your pitch in front of people who call the shots.
To run an effective campaign on LinkedIn and get the maximum effect you have to have a deep understanding on your target market and how to optimize your ads. With the rights tactics and strategy on LinkedIn you can take your business to the next level.
With a great strategy in place you can target the people in your niche market that need your product or service.
LinkedIn advertising is a great way to target your ads to people in businesses that need your product or service. It's a higher funnel form of advertising than intent-based advertising platforms like AdWords, but the ability to target decision-makers makes it an incredibly effective channel for B2B marketing.
LinkedIn allows you to target your audiences via location, category, company name, school, skills, seniority, job title, job function, even demographic options such as gender or age.
This give you a lot of power to advertise on LinkedIn because you can use it to target from the entire LinkedIn, to the owner of the small mom-and-pop shop down the road.
Once you have setup your ideal target market you can start monitoring your results to see who is responding to your messages. You can leverage this by fine tuning your ads to maximize profitability.
Being able to target your niche market is great, but you have to know and have a deep understanding of your potential customers to be effective and make your ads come out as profitable and possible.
Consider the following questions:
If you have a good response to one or more of the questions above then advertising on LinkedIn is probably a great fit for you (or your company).
At Major Keys, we have the knowledge and experience to setup a successful LinkedIn campaign. Similar to other PPC campaigns, advertising on LinkedIn is not a "one and done" deal. We constantly optimize our clients ads and target market and monitor their campaigns on weekly basis to make sure that we are achieving the maximum amount of profit at lowest cost possible.
At Major Keys, there is no "set it and forget it". We constantly monitor and pay attention to your campaigns to make sure they succeed. Since LinkedIn advertising is not as competitive as Google, we usually deliver great results for less than what AdWords would have cost.
To start capitalizing on the potential of LinkedIn advertising, contact us today!