Why Should You Audit Your Account?
No matter everyones best attempt, mistakes always happen. It's best to discover them and take corrective
action.
Without a proper audit, you can overlook those very costly mistakes.
At Major Keys, our account audits are meant to discover opportunities to maximize your growth on daily
basis.
You will be surprised at what we are able to find.
Here are few of the
problems we frequently encounter:
Money-Draining
Keywords
A poor keyword choice results in a low-quality score. This translates to big penalties. On average,
the quality score for most accounts is 3/10 which translates to 30-40% premium on every click due to
its quality score.
By discovering and eliminating these keywords we can use that budget to invest into keywords that are
actually bringing quality traffic that convert into profit.
Account Management is
"Gone Fishing"
It's sad to say that only 10% of account managers and agencies do their jobs correctly by optimizing
accounts on weekly basis.
Because of this, many accounts are crippled by it. By paying attention to AdWords accounts that have
been ignored it can produce overnight results.
Low Impression
Share
Because of subpar budget allocation, most campaigns with great ads are not showing up for a lot of
keywords.
Using the right keywords to increase impression to over 90% usually results in an increase in
profitability by at least 30%.
Poor Landing Pages
88% of our audited account (including eCommerce product pages) are not sending the clicks they get to
relevant high-converting landing pages.
You can cripple your convertion rate by ~52% with bad landing pages. You can drastically double your
profitability by sending your traffic to optimized landing pages.
