Display Advertising

To execute a successful advertising you have to actively target new potential clients and place relevant ads in front of them when they are most likely to convert.

Banner-blind is a huge issue these days. To win at display advertising you have to know exactly when, where, and how to use it combined with a lot strategy and planning, then you would be able to win.

Display advertising is best used to keep you on top of your potential clients mind and build awareness. For example, if you company is releasing a new product and you want to establish your brand, display advertising is a great method. This way you are able get on and stay on your audience's mind.

Display advertising can be very challenging, but when done right it can deliver amazing results.

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Right Place, Right Time

To have a successful display advertising you need your ads to show up at the right place at the right time. Thankfully, to place ads in front of your potential customers' when they are most likely to convert, platforms like Google offer a lot of powerful contextual targeting options.

On average, each month a person is shown over 1,700 banner ads. To have an outstanding ad is to have an ad that is worth looking at! The best way is to target audiences that are interested in your offering and/or product, not by having obnoxious ads.

You also have to have an ad that is competitive compared to other displayed ads. It is important that you do your research in advertising. Look at where your competitors are running their ads and what are they offering. That way you are able to decide what is the best way to advertise your offering or product.

At Major Keys, we have a lot of specialized in-depth analytics and tools to outline and refine our advertising campaigns. These custom tools give us the opportunity to create awareness, conversions, and the option to beat out our competition.

Targeting Strategies

A successful display advertising is similar to a surgical military strike. You need to know: your exact target market, what they are interested in, and where will they be located.

At Major Keys, we begin with breaking down your target market by their interest, demographic, behaviors and which websites they frequently visit. This information provides you with a great start point, but we don't stop there.

We continue gathering data while running your campaign. We regularly reevaluate our strategy to discover what context and demographics on which websites are engaging well with your ads. This give us the ability to determine where and how to precisely advertise to return the highest profit at the lowest cost possible.

How We Do Display Advertising

At Major Keys, we do everything from start to finish in house. From advertising strategy, optimization, to even graphic design. Because of this, we are able to create amazing display ads that are designed to maximize your return on investment (ROI).

Our display account managers work closely with our highly trained graphic designers that are specialized in conversion rate optimization. Your campaigns will have high quality images and media ads that are created to convert clicks into customers while properly representing your brand.

To discover how we can build a display advertising plan that works for you, contact us today!